In the digital environment, you have so many ways to promote your business. But you have too little span to convince your target audience. And that’s the saddest part. Irrespective of the resources you invest in digital marketing, what matters, in the end, is the conversion rate. If not this, then what? All your efforts aim at a higher conversion! But it’s a problematic area.
Because studies suggest that the average online conversion rate is below 3%. Though you are working hard, just 3 out of 100 people become your client.
Conversion rate refers to the percentage of the visitors performing the desired action. Its calculation is pretty simple. Divide the number of people taking the desired action by the total number of people visiting your website.
Well, what contributes to the conversion?
That depends. It varies from business to business. For an online grocery store, sale of products is conversion; for a consultant, getting clients for the consultation is conversion; for a web developer, visitors ready to take web development services add to conversion, etc.
Irrespective of the type of business, every business intends to increase conversion rate to drive growth and increase profits. And we believe you are no different. You also want to have a good conversion rate.
Yes, I want! But what are the ways to enhance Conversion Rate? That’s what you are thinking?
Because the solution is here. Read till the last word to know the painless but powerful ways of boosting the conversion rate.
If you want to improve your conversion rate, it’s a fundamental step. Improving without knowing the pain points is hardly possible. So, pay attention to analytics – they tell the complete story. See the exit point, that is, from where people are leaving and find out why. What’s preventing conversion? Identify the probable causes and address them.
“Simplicity boils down to two steps: Identify the essential. Eliminate the rest.”
It’s all about removing the things, acting as a distraction between you and your prospective customer. And that’s one of the best ways to increase the conversion rate. Focus on highlighting the core of your offerings – that’s what matters when taking a call. Rest is just unnecessary noise, taking your prospect away from you. So, no need to be fancy. Be simple to let your audience grasp what you want to convey – the things that get you real business.
Well, what are the areas worth addressing for simplicity to enhance the rate of conversion? Here you go.
A beautiful but easy-to-understand and clutter-free website structure is vital if you expect your visitor to take a tour. People don’t like websites where navigation is unpleasant. Well, if I can’t find what’s where, how will I continue?
It’s the most essential element of a website. Content is a powerful tool that enables you to grow, but if handled carelessly, you know the result! Of course, it will hurt you. Thus, ensure the content is meaningful, describes the topic well, and self-explanatory. Use simple words as the audience won’t go through the dictionary and find out what you want to convey; they will simply leave. And even if they don’t, chances of miscommunication increase. How can you think of conversion then?
In fact, unappealing content or layout of the website stops 38% of people from engaging with a website (SWEOR). The impact is terrible!
Be it’s a contact form, registration form, or any other, make it simple. Remove unnecessary fields as they prevent a person from moving ahead.
A difficult or time-consuming checkout process gets a big no from people. And if that’s the step where people are leaving you, then the matter is urgent. Resolve it ASAP. Make the checkout process uncomplicated. There can be various ways to do this, and what would work will depend on the exact cause.
If you can’t do this, then don’t do business at all. Because you are not the only one doing a particular business. If you want a person to be your customer, give them a solid reason as to why they should.
Another major cause hindering conversion is mid-way doubts. And the superb way to tackle this issue is the instant doubt/query resolution facility. Here, email or telephonic conversation (customer support) won’t suffice until the person has the patience to scan the entire thing, take down the concerns to be resolved over a call, or wait for an email response. The best is to offer active chat support. It will enable the person to ask doubt as soon as it arises and keep moving. No obstruction on the path!
Call-to-Action informs a visitor about the expected action. Okay, but is that all? Obviously, no. A CTA is not just a formality that tells people what to do next. It’s a strategic phenomenon, and that’s what makes it crucial. Create CTA mindfully – it should be able to persuade the visitor to act.
Everyone says something! So, words might not be enough for you to convert a prospect into a customer. You need to build a relationship – a relation of trust. Show them the proof – the past work, testimonials, product reviews, etc.
Sometimes creating a sense of urgency is all you need to do to make a person pay. Show them what they can get by acting instantly. Alternatively, show them what they will lose by not taking a particular action now.
These methods are simple and won’t demand much — just a bit more effort, slight adjustments in existing methodology, and undoubtedly, a disciplined approach. That’s all. And you can get excellent outcomes. Even a minor increase in the conversion rate can make a big difference. Just tiny but consistent steps is all you need to succeed in the long run.