Articles from the Neel Networks team on web design, development, search and the decisions behind them.
The grey-on-white minimalism that defined business websites for the last decade is finally losing its grip. The sites that are converting in 2026 look almost nothing like the cautious, restrained templates that ruled 2018 to 2023. They are loud, colourful, character-driven, opinionated about their typography, and unafraid to take up space. The category has a […]
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Dark mode has moved from a developer preference to a mainstream user expectation. Apple introduced system-wide dark mode in macOS Mojave in 2018. Google followed with Android 10 in 2019. Today, studies consistently show that between 55% and 82% of users have dark mode enabled on at least one of their devices — and a […]
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Typography is the silent workhorse of design. When it is done well, nobody notices it — they simply find the content easy to read, the brand credible, and the design harmonious. When it is done poorly, something feels off, even if the viewer cannot articulate exactly why. The wrong typeface for a brand communicates the […]
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Most businesses have a logo. Fewer have a visual identity. Fewer still have a brand. The distinction between these three things is not semantic — it reflects a fundamental difference in how deeply a business has thought about how it presents itself to the world, and how consistently it delivers on that presentation across every […]
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A logo is the most compressed expression of a brand’s identity. In a fraction of a second — the time it takes a human brain to process a visual — a well-designed logo communicates character, quality, industry, and feeling. A poorly designed one communicates the opposite, or nothing at all. In either case, the communication […]
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