From one marketplace to everywhere its customers shop, in a single month
A global jewellery and watch-care brand had an excellent product and one sales channel. In its first month with us we opened new marketplaces, launched its own online store, placed the brand in front of more than 5,000 people on the street, and made it look like one brand everywhere.
- +8%Sales in the first month
- 0 → 50Website orders a week
- 1 → 5+Sales channels
- 5,000+People reached at Navratri
A jewellery-care brand, taken from one marketplace to every channel that matters.
- Client
- A global jewellery and watch-care brand
- Market
- India, operating from Mumbai
- Industry
- Consumer products: jewellery, silver and watch care
- Range
- 14 products
- Services
- Advise · Build · Grow
- Engagement
- Since September 2026, ongoing
A product that worked, and almost nobody able to find it.
The products worked, and the customers who found them came back. The difficulty was that very few people could find them at all.
One sales channel
The brand sold only on Amazon, so its growth depended on the fees, the rules and the search results of a single platform.
No direct sales
The website was a brochure, and customers could not order from it.
A few products carried the range
Of the 14 products, several were slow to sell.
No physical presence
Jewellery care sells best when people watch it work, and there was nowhere to watch it.
Inconsistent social media
Each account had a different look and a different message, so the brand did not feel like one brand.
What we did.
Advise
Set the direction
- A channel plan, naming the right marketplace and the right category for each product.
- A corporate gift set, pairing one leading product with two slower sellers in a single premium box, to raise order value and move the slower stock.
- An offline plan, built around festive canopies and counters in local marts.
- One brand statement, for every channel.
Build
Provide the tools
- The website rebuilt as a full commerce store, so that customers order directly.
- New listings on Flipkart, IndiaMART, TradeIndia and Justdial, alongside Amazon.
- Corporate gift packaging, designed for the three-product set.
Grow
Bring in customers
- Navratri canopies in Mira-Bhayandar, Borivali, Kandivali and Malad, with live demonstrations to more than 5,000 people and 60 to 70 purchases on the spot.
- Counters in 8 local marts, live from October 2026.
- Every social account made uniform under one brand statement.
- A review programme, in which every buyer is asked for a rating and a review.
One box that sells three products.
Rather than discount the slow-moving products, we paired them with the best seller in a corporate gift set. The leading product draws the buyer, the set raises the order value, and products that had been sitting in the warehouse now leave with every box, in good time for Diwali gifting.
Results after the first month.
Every figure below is as confirmed by the client, over the period stated.
What comes next.
This engagement is continuing. The work below is under way, and the figures above are updated as results come in.
A Diwali and Dhanteras campaign across the marketplaces, the website and the mart counters.
A corporate gifting push for the gift set.
Ratings and reviews on every channel, with results expected within three months.
Sales tracking for each mart counter, to decide where to add more.
Selling on one channel? Find out what you are missing.
The free Business Health Check takes ten minutes and shows you where your business stands, which is how this engagement began.
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