AIO, AEO and GEO Services for AI Search
Search is moving from a list of links towards an answer written for the reader. Our AI search optimisation work prepares your website to be found, quoted and trusted within AI Overviews, voice assistants and generative platforms such as ChatGPT, Gemini and Perplexity.
What AIO, AEO and GEO Each Mean
Three related pieces of work. They overlap a good deal, and they rest on the same foundation of clear, well-structured, genuinely useful content.
AIO, AI optimisation
Preparing your website so that AI systems can read it accurately and represent your business correctly when they summarise an answer for someone.
AEO, answer engine optimisation
Structuring content so that it can be used for featured snippets, People Also Ask boxes, voice results and direct answers given by assistants.
GEO, generative engine optimisation
Making your pages worth citing, so that generative platforms reference you by name when they compose a reply that touches on your subject.
Structured data and entities
Schema markup, consistent business details and knowledge graph signals, so that machines understand what you are and what you do.
Topical depth
Clusters of related pages that cover a subject properly, rather than single pages that touch on many subjects lightly.
Questions people actually ask
Content written around the phrasing people use when they speak, which is longer and more conversational than what they type.
Why This Work Is Worth Starting Early
An answer written by an AI system sits above the results and shapes what a reader thinks before any link is clicked. If your website is not readable by those systems, you are absent from that layer entirely.
- AI Overviews now appear above the traditional results for a great many searches.
- Conversational and voice phrasing is a growing share of how people search.
- Generative platforms cite their sources, and your pages can be among them.
- Clear, answer-shaped content also improves the experience for ordinary readers.
- Few businesses have begun this work, so there is an advantage in starting now.
This work sits alongside, rather than instead of, ordinary search. You are most welcome to read about our search and AI visibility service, which covers both together.
Questions We Are Often Asked
If something is not covered here, please do contact us. We would much rather explain it now than leave you uncertain.
Check your business health ↗Is this different from ordinary SEO?
It builds on the same foundation, so sound technical health and genuinely useful content still matter most. What differs is the emphasis: content needs to be structured so a machine can extract a clear answer from it, and your business needs to be recognisable as an entity rather than only as a set of pages.
Can you guarantee we will appear in AI Overviews?
No, and we would be wary of anyone who did. These systems choose their sources and change frequently. What we can do is remove the reasons you would be excluded and give your content the structure and the depth that makes it a reasonable thing to cite.
How long before anything changes?
Structural work is usually reflected within a few weeks. Topical depth and authority take longer, as they depend on content being published and gathering recognition. We would rather set a realistic expectation at the start than a flattering one.
Do we need to rewrite our whole website?
Usually not. We begin with the pages that already attract attention and the questions your customers genuinely ask. Rewriting everything is rarely the best use of your budget.