Visual marketing is not new. It’s been here for a long and played a pivotal role in marketing, whether it’s traditional marketing or digital. Its presence might not make a viewer feel different, but its absence definitely leaves a noticeable gap, thereby reducing the effectiveness of the marketing campaign.
You got that right! The use of attractive visuals in the marketing activities helps you generate more business. Wow! Such a compelling component it is.
Well, visual marketing is essential. But why is visual marketing important? How it helps you? And in the first place – what is visual marketing?
Oh! So many questions. But don’t worry. In today’s post, we are gonna answer them all and even more. Let’s begin without any delay.
What is Visual Marketing?
The use of appealing visual content like images, videos, GIFs, etc., in the marketing campaign for delivering a message, communicating with the target audience or customer is visual marketing. It’s a great way to gain the attention of the audience and reach the desired goal.
Why is Visual Marketing Important?
“Visual marketing does not just sell a product or service – it sells an experience around your business”
– Rebekah Radice
The above statement speaks a lot about the importance of visual marketing. Isn’t it?
Well, it’s time to get into a little more detail and see the different benefits of visual marketing; how can it help you?
Visuals, being attractive, catch the eyes of the audience in less time. So, employing beautiful, meaningful, and appropriate visual content increases your chance of getting noticed, which itself is a big thing in this competitive environment. Also, it’s the initial step. Without being seen, how can you drive the people to take the desired action?
With visual marketing, you get the freedom of expression. You can explain the content in a better way. Plus, you make things easy for your audience as well. By making the content interesting, you not only can offer ease to your audience but also makes your business understandable. That can give a boost to your conversion rate.
Visuals are easy to process and leaves a lasting impression on the mind. By creating unique visuals, you can strongly define your identity, thereby making yourself distinct in the eyes of the audience. It enables you to reserve a spot in people’s minds.
Original visuals generate the most engagement in marketing, says 40% of the content creators (Visme). Now people don’t have much time. So, when it comes to consuming long text pieces, people skip through the content. Here, there are chances that they miss the important information that you want to communicate. Also, some people don’t like written content. So, you are losing a part of your target audience. But visual marketing provides you with an opportunity to capture people in both cases.
You have numerous options for the same.
Some of the common ways of doing visual marketing are –
Images
It’s one of the highly used forms of visuals. Just a single image in the content can enhance a user’s experience and force him to devote time for your content even when he is not willing to do so. Here, you can use an existing picture with due credit or create a new image that, of course, appears more impactful. You can also think of creating a picture collage. But you need to ensure that the image should be relevant and of good quality.
Infographics
Meaningful statistics always add weight to the content. And you can make it more worthy by presenting it in the form of infographics. That’s a superb way to deliver a lot of data in an appealing and easy to consume manner.
Videos
Do you have anything requiring a detailed explanation? A product, a service or a problem? Then what can be better than video content? It’s the easiest way to provide the needed information to your target audience. It makes understanding content easier for the viewers. Video, when used on the website, can boost your web traffic.
Live Sessions
It’s a new form of visual content marketing that’s getting a good response from the audience. Because it offers more room for interaction. Like if you are an artist, you can host a small live show to exhibit your talent, which could be singing, dancing, craft, making, etc. That doesn’t mean a live session is not appropriate for others. If you are a digital marketer, you can host a live session for doubt solving. Well, there can be many more ways to use this channel.
Slide Show
It’s always been a preferred presentation technique. And it’s alive even in the digital world. Being a combination of visuals and text, slides allow you to deliver a lot of information to users without making them feel bored.
There can be more ways too.
Which one to choose is up to you. But the approach should be strategic. So, the first step towards successful visual marketing is creating a visual marketing strategy for your business. Take into consideration different factors, including industry, target audience, etc.
Visual marketing is emerging as a game-changer. And facts are there to back this statement. It’s easier for humans to remember what they see as compared to the information they read. So, the strategic use of visuals in the content can provide you with a competitive edge. And that’s driving the demand for visual marketing. Marketers are willing to spend more on visual content creation. As per a report, 65% of businesses use a minimum of 1/10th of their budget for visual content (Visme).
Well, are you?
What’s your say on visual marketing? Are you harnessing the power of it for the growth of your business?
If not, start using it now and see the difference.
If you need assistance in creating powerful visuals, we are here. For more information, call us.
