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Why SEO is not the answer to all your SERP related Problems?

If you are not on the first page of the search engine results, you don’t exist.

Someone said,

“The best place to hide a dead body is page 2 of Google Search Results.”

Believe it or not; it is the truth. 7.75% of people never scroll past the first page of search engines. (Source: Junto) A whopping percentage of people don’t bother moving to the next search engine result page (SERP) for an answer to their query. Shocking right?

So, how to address this problem? How to earn a spot on the first page of Google search engine results? Are you thinking about doing search engine optimization (SEO)? Well, that’s the most common answer to this question and of course, a widely used technique to improve SERP ranking of a website.

However, the flip side of the story is that sometimes, you might not get a place on top even after putting in the best of SEO efforts. Yes, your large investment on the search engine optimization can be a waste. Not because your SEO partner is inefficient or less skilled, but google algorithms have turned smarter. They can identify your intentions pretty well. And you know, to be loved by Google, you must be chosen by visitors first. And thus, SEO is not the answer to all your SERP-related problems. Then? Neel Networks has the solution with which you can address these problems. Let’s check out.

Content

Without good content, none of your efforts can pay you in the long run. Even if you would manage to come on the first page and get a click-through, firstly, that would be temporary. Secondly, you won’t be able to keep the user. Leave aside loyalty and retaining the user, the person might leave your page instantaneously, upon not seeing the solution to the query. So,
content still rules the game. Your content should be unique and eaningful, delivering value. It must address the query raised by the audience. Writing just for the sake of filling the page doesn’t work anymore. You won’t reach anywhere just by stuffing keywords. Yes, the bounce rate of your webpage will increase for sure.

Responsiveness

Now, the responsiveness of a website is not a plus point or extra feature but a necessity. In fact, Google said, “To simplify, we’ll be switching to mobile-first indexing for all websites starting September 2020.” That means if your website is not responsive, be ready to stay out of the cosmos. Because you are not going to get a place in Google’s data list and without indexing, forget about ranking. That simple it is.

Site Health

To reach the first page of Google search engine results and maintain that position demand 360-degree efforts. And the health of your website forms part of that. The website that lacks in functionality and has errors can’t be successful in the ranking. And even if does, it can’t be there for long. Low-quality user experience annoys the visitors and drives them out of your web page.

SSL

It won’t be wrong to call SSL a safety wall. SSL certificate is an addition to the point above – site health. SSL stands for Secure Sockets Layer. It safeguards the data that visitors willingly share with a particular website. How? Through an additional security layer. When it comes to ranking in SERP, if there are two similar, equally competent websites, the one having an SSL certificate (https) gets preference over the other. So, by getting an SSL certificate, you can move a step closer towards the top page of search engine results.

Website Design & Navigation

This is a significant area, affecting user experience (UX). Without offering a smooth and appealing UX, you can’t think of better ranking. If you are doing this, you are inviting problems for yourself. Now, you might feel that your website design is SEO-friendly! Then, what’s the issue? You can’t always win the game, keeping in mind the bots because they see the backend of your website. However, your viewers/customers see the front-page. And the same should be pleasing to the eyes. Moreover, people should be comfortable in browsing your site and must be able to find what they are looking for, without wasting time. So, have a human-approach.

Server Issues

Have you ever wondered why you are unable to improve the ranking of your webpage in the search engine results even when your website is up to date and satisfies all the criteria, including coding and navigation? Then definitely, something is wrong at the server end. And some server issues are such that prevent your webpage from getting crawled and indexed; so no chance of ranking. Okay, what can be those issues? It could anything, including an improper setup of DNS information, IP address issues, web servers not configured correctly, slow server and server overload. So, if nothing is working out, pay attention to this area.

Page Loading Speed

Page load time can affect your ranking both directly and indirectly. Directly because it’s a part of Google’s ranking algorithm. A website that takes longer to load doesn’t deserve a seat on the top. Are you thinking just speed can put you into trouble? Then yes. Here, indirect factors come into the picture. People don’t like to surf web pages that take longer time to load; they can’t keep waiting. And you know the result! They leave. And you know, to befriend Google, you must be dearer to the visitors. That’s not happening in this case. So, you must not even think of appearing on the first page with a slow loading page.

It is apparent that through SEO, you can improve your rank in search engine result page. However, to get the expected results of SEO, you must ensure that the above areas have been taken into consideration, failing to which, you can’t win your favourite spot in Google search engine result page (SERP).

Do you have any doubt? Want to know what’s stopping you from getting a good position in SERP? Let our consultant help you. Book your slot now.

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