Google AdWords, now known as Google Ads, is an exquisite option for businesses looking to attain new heights in the digital space.
Every business, whether big or small, is turning to the internet for growth. Because the online world is a favourite spot of the public, having 4.66 billion active users globally (source – Statista). Digital marketing enables you to broaden your reach in less time when compared to traditional marketing. Moreover, it helps you acquire more leads. But for that, you need to have a robust strategy. Also, choosing an appropriate mode of advertising is critical for success. Google ads is one of the options!
Google Ads can let you achieve your goal in a short span. You can’t ignore this option for multiple reasons. And what are those? Let’s look at the benefits of using google ads to understand why every business should consider having a Google Ads Specialist.
When there are so many options available out there for online business promotion, why use Google Ads? What’s so special in it? Well, it has much to offer to almost every business who has the target audience online. Some of the advantages are highlighted below –
Google, being the most-used search engine, is empowered with a huge audience base. Here, all sorts of people come, looking for products/services or getting a solution for their query. So, Google Ads offer you the potential to reach a large number of people. Also, here you have multiple targeting options. By refining the target keyword, you can increase your reach while getting a hold of a highly convertible audience.
In Google Ads, you can set your bidding criteria, depending upon your goals and can choose to go with CPC, CPM, CPA. This strategy combined with precise targeting (highly focused keyword) can help you earn a good sum of money in lesser spending. Because this way, you can prevent your ad from unnecessary triggers.
For the wise usage of digital marketing budget, it is vital to see that your strategy is working — you are getting the desired results. And for this, measuring the performance is cardinal. And you can very well do that in the case of Google Ads campaign with the help of various performance measurement tools and Google analytics integration. To name a few performance measurement factors, we have Click-Through Rate (CTR), conversion rate and cost per conversion. Definitely, that’s not the end; several other factors are there, too, to assist you in the task.
Google Ads offers you the much-needed flexibility. Here, you can decide your ad budget as per your goals and wishes. There is no minimum ad spending condition. Also, you are the one to choose where the ad appears. So, you have full control of your Google Ads campaign. Not just that, you can create or modify the ad campaign any time, as per your requirements. There is no binding. You can make changes in the content and settings of the ad. Further, you can adjust the ad budget also.
Whether you want to improve your ranking in the SERP, looking for higher traffic or want more conversions, Google Ads is a great way out. It lets you achieve your purpose in a shorter duration, faster than SEO techniques can do. With Google Ads Campaign, you need not wait to see yourself appearing at the top of SERP.
Oh…so many advantages! Alluring, right?
So, that’s the bigger picture, answering the question ‘why use Google Ads?’
Now, it’s time to start trying Google Ads for the benefit of the business. But can you do that on your own? Can you launch a Google Ads campaign without any expert guidance?
Yes, you can.
But the important point is whether you should do that? Of course, you can try if you have excess budget and time. And your favourite game is gambling.
If you want to reap supreme advantages, you would need a Google Ads Specialist.
Deriving those benefits is not straightforward. To ensure the success of the Google Ads campaign, you need to see that every step of the process is implemented correctly. By the way, there are many to look after.
For this, no one could be better than a professional Google Ads specialist. And you can’t let things slip off your hand by deciding not to appoint one. Being an expert, he can perform the work flawlessly. That’s the priority of most businesses, and if not, it should be.
“I fear not the man who has practised 10,000 kicks once, but I fear the man who has practised one kick 10,000 times.” — Bruce Lee
Let’s take a quick look at how Google Ads Expert can help you.
A dedicated Google Ads Specialist, by doing a particular task on an ongoing basis, not only comprehends the ins & outs of the field but also knows the depths. A specialist can help you set the right criteria for running Google Ads, including location, budget, etc. Moreover, by helping you choose the right keywords for the campaign, he paves the way for better targeting means you can catch the right audience at the perfect time.
In turn, you can attain your goal quickly, be it obtaining more leads, more conversions or an increase in website traffic, without wasting money in unwanted clicks, etc. Also, you can focus on your core work of which you have a stronghold, without any distraction.
Further, if you choose to outsource the task instead of appointing a full-time Google Ads Specialist, you have an additional benefit of flexibility. Just inform the concerned person whenever you need. It can help you save additional resources.
Look no further as Neel Networks is there to assist you. Call now to talk to a Google Ads Specialist.