Owning an ecommerce platform is now a way too easier than it was a few years back. Thanks to the availability of a whole range of new options that surfaced in recent years; building an ecommerce website is now just a matter of hours. But that’s the story half recited!
In reality, the evolution of ecommerce has made it even more crowded and complicated. Now you need more efforts to make a sale or even bring someone to your ecommerce store. It calls for more efforts right from the initial step. Yeah, to ensure the success of the ecommerce project, the preparation should begin before the website gets ready. Promotion alone won’t work until the ecommerce website is powerful. Therefore, today, let’s see the checkpoints that you must keep in mind while preparing to get your dream e-commerce project built.
Here, we are referring to the method of creating an e-commerce website. You have so many options, including WooCommerce, PrestaShop, Magento, and Joomla, and of course, having a custom-built e-commerce website is always a choice. As there are many ways of making an e-commerce website and each of them has pros & cons, choosing the right one is crucial. For
this, context matters; you need to know your performance expectations from the online shop. Based on your goals and targeting plans, you can ensure the use of appropriate technology for the creation of an e-commerce website.
It is one of the factors affecting the conversion rate of your ecommerce website. And it’s pretty obvious. The performance of your website can impress people only when they visit the same. And to make them do so, you need to see that your website is captivating. A website should be visually appealing; look unique with eye-pleasing images.
Yet another crucial factor affecting the success of an ecommerce website but sadly, often ignored! The ecommerce website design should be such that a visitor should be able to easily navigate through; right from product searching, shortlisting to making the cart and checkout, every step should be smooth. What’s the sense of making a website that a customer, for
whom it is built, is unable to operate? Pointless to state, he would leave and might not return ever in such a situation. Such a website contributes to poor user experience so, better you prevent that. Moreover, it’s always a great idea to have an active customer support system for immediate help. It can be in the form of an online chat or phone call.
Before finalising the development partner, decide your budget. Make your mind on the type of service you are looking forward to avail beforehand, to avoid future issues. Because there’s a notable difference in cheap and reasonable project pricing. By choosing a partner who is ready to work at cheap pricing, you are definitely going to save money, but only at the initial
stage. Afterwards, you might have to pay a huge price in terms of your time and money as any malfunctioning in the website can severely hit your business; especially when you are not getting the much-needed instant support.
A proper data handling system is anyways crucial for the safety of the parties concerned and trust-building. But it becomes even more essential in case of an ecommerce website as it involves a lot of sensitive information apart from the name, contact number and address; like payment details, credit/debit card number, etc. You need to see the data of your customers is
safe with you.
The website load time has a serious impact on the success of a website. And in this scenario, e-commerce is no different. In fact, website speed becomes more imperative in the case of an online store. Even a second’s delay, beyond 2-3 seconds, can increase your bounce rate and obviously, can cost you a huge in terms of sales as well as reputation too as people don’t like
visiting a website that takes longer to load. And in this case, even a famous brand name of yours might not help you. As per the data on WebsiteBuilderExpert.com, BBC noticed a 10% drop in the number of users for every extra second’s delay in the page load time. The same source suggests that 0.4 seconds improvement in Yahoo’s load time has resulted in a 9% increase in traffic. The impact is visible and mattering. Moreover, a website that takes longer to load suffers in other ways too, including SERP ranking. It is a critical area which must be pondered upon.
Right from directing traffic to your website to creating brand authority and increasing conversion, content can do everything for you. However, the content must be powerful and must be curated in the right way. Good content not only introduces your brand to the target audience and increase awareness but also establishes a connection between you and your
potential customers. The content must persuade readers to act.
Your position in the search engine result page (SERP) can directly affect your sales. This is applicable mainly when you are looking forward to getting organic traffic. In that case, your potential client should see you before they see your competitor. Thus, the SEO factor should get consideration right from the beginning. Use of right keywords, Meta tags and descriptions, product descriptions, links, etc., must get due attention. You need to make sure that your website appears in the right position every time, for the search criteria matching to your business. In other words, people should be able to see you for your business-related query. This will get you a better position in the mind of your target audience.
The above piece of content clarifies the major points to keep in mind while
going for ecommerce website development! If you have any doubts, feel free to contact Neel Networks for a detailed explanation.