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What is Pay Per Click (PPC) & how it works

Whether you’ve heard a little about pay per click advertising and are curious to learn more, or if you’ve decided to use PPC for marketing your business, but are not sure where to start, you’ve come to the right place!

What is Pay Per Click?

Pay Per Click (PPC) is a tried and tested model of online marketing where advertisers pay a set fee every time one of their ads are clicked. In fact, it’s a way to buy visits to your website, rather than attempting to “earn” such visits organically.

How does PPC work?

Online advertising has emerged as one of the most popular forms of PPC. In this, you can bid for your ad placement in sponsored links when someone searches for your niche keywords. For instance, if you bid on the keyword “Accounting Software” your ad may sow up right at the top spot on the Google results page.

Each time your PPC ad is clicked, it sends a visitor to your website, and you have to pay search engine a small fee. Pay per click services ensure that your PPC works correctly, because when this happens, the visit is worth more than what you actually pay. In other words, if you pay $2 for one click, but that click results in $200 sale, then you’ve made a hefty profit.

Lot of efforts go into building a powerful PPC campaign-from researching right keywords to organizing them into campaigns and ad groups, to setting up your landing pages that are fully optimized for conversions. A reputable PPC management company can do that for you. Most search engines reward advertisers who create intelligently targeted, relevant PPC campaigns by charging them less for their ad clicks.

If your PPC campaign is useful and satisfying for users, Google will charge you less for each click, leading to much higher profits for your business. So if you want to use PPC or paid search marketing, it is very important for you to do it right.

What is Google AdWords?

Google PPC AdWords is a highly popular PPC advertising system that enables businesses and individuals to create ads that appeal on the Google and its other properties. It operates on PPC model, in which you bid on keywords and pay for each click on their advertisement. Each time any search is initiated, Google will dig into its pool of AdWords subscribers and chooses a set of winners that appear in the valuable ad space on its search result page. The winners are chosen on the base of multiple factors, such as relevance and quality of keywords and ad campaigns, and size of the keyword bids.

What is PPC management?

Once you’re chosen PPC management services and have created your new campaign, you will need to manage them properly to make sure they’re highly targeted and effective. Your chosen service will continuously analyze the performance of your account and make the following adjustments for optimizing your campaigns.

  • Add PPC Keywords
  • Add Negative Keywords
  • Split Ad Groups
  • Review Costly PPC Keywords
  • Refine Landing Pages

You’ll learn more about all of these vital PPC elements of PPC campaign management as you work closely with your chosen PPC management company.

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