Websites’ function is more than you can imagine. The way your website functions plays an important role in affecting the impressions your website visitors have about your brand. Website is probably the first encounter your customers may have with your company. This concludes the fact that you have to make every possible effort to make this impression a long-lasting one. The best website design – the one that fulfills your customer’s need – can make you money instead of costing you money.
The sole purpose of website is to make it easier for users to navigate through it instead of overwhelming them or introducing unnecessary problems or creating frustrations for them. Poorly designed websites may also end up discouraging customers from choosing your brand or contacting you. It is absolutely possible to avoid all of these with a calculated and well-designed web design strategy. This insightful article will make you well-versed with some of the common yet crucial website design mistakes to be avoided or actionable solutions to put in place to transform your website into a powerful asset for your organization. Take a quick glance at the consequences of flawed website design.
The concern: A potential customer has just landed on your website. She is eager to explore your offerings, products or services. However, instead of embracing a quick and smooth experience, she met with a sluggish loading screen. Well, the result is she left your website. Here, website is costing you much more than you can imagine. Do you know? Studies show that 40% of users are more likely to abandon a website if user has to wait for more than three seconds to explore insights of a website. Delay of a few seconds can result in a significant reduction in conversions. If this is not what you want to do, make sure your website’s load timing is quick. It is matter of revenue. In many scenarios, websites take longer to load due to high-resolution images which have not been optimized by designers. Here, visitors grow impatient and leave.
Solution: Make sure the images of your websites are optimized by compressing them without sacrificing quality. Experienced website designers can utilize tools such as online compressors, Adobe Photoshop, etc. to optimize images. Moreover, browser caching can be leveraged to store static files and also reduce loading times on repeat visits. One of the crucial aspects here is upgrading hosting plan, if needed. This is because a slow server could be the real culprit sometimes.
The concern: Your website should be adaptable to different screen sizes because a vast portion of global web traffic comes from mobile devices. If you do not want to miss out on a significant portion of potential customers, above half of global traffic, make sure your site is mobile-friendly. For instance, a website where the text is small to read on a smartphone, it is less likely to be of any interest to the users. In some situations, buttons are too close together and hence users may not be able to click on specific ones accurately. This is known as poor mobile experience which encourages users to go to competitor’s site.
Solution: Skilled designers implement responsive design techniques to make websites adjust seamlessly to different devices. Here, it is important to utilize flexible layouts and scalable images. Consider testing your site on different devices as well as screen sizes to check its performance.
The concern: In its true sense, navigation is a roadmap for any website. If your visitors are not able to find what they look for on your website, they will easily get frustrated and leave. Such situations can lead to higher bounce rates. Businesses end up missing on opportunities for engagement. To exemplify, when a website has a cluttered menu that has many options or features poorly labeled sections, users will certainly struggle to locate necessary pages such as product details, etc.
Solution: Make sure your website menu structure is simplified. You can utilize clear and descriptive labels to define every navigation item. A better way could be to group related content together and make sure important pages are just a couple of clicks away. A simple navigation system results into the best user experience. It works wonders when it comes to keeping visitors on your site for a longer period of time.
The concern: An outdated design can create a big loss for your business. It makes your brand appear out of touch. It adversely affects the credibility of your business. In today’s digital world, design trends keep evolving quickly. A website that looks old-fashioned might turn potential customers away. It affects user experience and reliability. For example, if a site has a neon colour scheme and also has an overuse of flashy graphics from early 2000s, it could make your business look extremely unprofessional.
Solution: It is advisable to refresh your website’s design. The website redesign benefits are many such as giving a fresh and appealing look to your website that attracts users, etc. Hire a professional designer and consider this as a worthwhile investment.
The Concern: The moment visitors start exploring your website, they are looking for clear calls to actions knowingly or unknowingly. A site with no effective CTAs clearly misses out on conversions. These CTAs can be anything from sales, inquiries or sign-ups. A website where the “Purchase Now” button is hidden somewhere on the page or worse, there is no clear CTA at all, will encourage visitors to leave without taking any action. This is simply because users do not know how to proceed.
Solution: Make sure you place a compelling or prominent CTA on each page. You can utilize action-driven language such as “Get a Quote”, or “Buy Now”, which are visually distinct too. CTAs should stand out from the rest of the content of your site.
The concern: Creativity is paramount. But an overcomplicated design sometimes overwhelms visitors. It can dilute your message totally. Often cluttered websites have many elements that leave users confused; and make it extremely difficult for them to focus on what matters to them the most, the one that is actually available on your site. For instance, a site with excessive animations, and also larger blocks of text can turn out to be confusing and frustrating for your visitors. Often multiple competing colours can also create a chaotic experience. Users don’t understand where to and what to look for next.
Solution: Professionals designers should keep the design of website clean and minimalist. This requires them to focus on key content and calls to action. White space could be utilized for the creation of a perfectly balanced layout. The layout here features easy navigation.
The concern: Brands often fail with consistent branding, which weakens their identity and also makes website look unprofessional. If fonts, colours and logos of your site are not used consistently, the visitors will get confused and this affects the trust. Imagine a website where the logo keeps changing from page to page; or the color scheme too varies drastically. This can make your brand seem less reliable.
Solution: Create a brand style guide to make sure all elements of your site such as fonts, logos, colours, etc. remain consistent across the entire site. This consistency is a great way to building trust and also making your brand more recognizable among visitors and users.
The concern: A website is beautiful, designed well, but if it does not appear in search engine results, it is of little use. Professional web designers and developers should not ignore SEO best practices because this ignorance can lead to poor rankings and low traffic. They might miss out on valuable organic traffic because they did not allow the search engines to properly index site.
Solution: Integrate basic SEO practices such as optimizing content with relevant keywords, creation of meta tags and also ensuring images are tagged in the best possible way. Keep updating content of your website regularly to keep it fresh.
The concern: Stock photos are convenient. But overusing them could make your website look impersonal as well as generic. Visitors often can’t connect with stock images. They are more into authentic visuals. Imagine a website that uses the same stock photos found on other sites. To make your business seem more unique and relatable, consider using authentic images.
Solution: Brands who want to make the most out of their website design should consider investing in professional photography to showcase their team, products and brand. High-quality, authentic images can enhance user engagement and also establish a genuine, real connection with audience.
The concern: User experience (UX) and design are critical components of any website. It is important to consider user experience because your site has to cater to the behaviours and needs of your users. Lack of attention to UX can lead to poor usability. You can think of a website where key information is hidden or buried under layers of sub-menus. On the other side, some websites’ interactive elements are difficult to be used. This leaves users feeling extremely frustrated. If you don’t meet their needs, they will leave.
Solution: Often, professional website design companies conduct user testing to understand how visitors typically interact with site. They gather valuable feedback and use the same to make designs more informed, effective and thus enhance usability and achieve the end result – positive user experience.
Your website is supposed to become your strength and not a liability. Flawed website design are big mistakes which can adversely affect user experience, and overall online presence of a brand. Regular updates and attention to the best design practices can ensure your website remains a powerful tool.
Are you all set to take your website to the next level? Consider reaching out to a professional web design company who can help you identify and fix design laws to make your site not only look great but also perform well.
Connect with a trusted partner Neel Networks, a company based in India and specializing in creating modern websites driving results that matter to you. Choosing Neel Networks can be a game-changer for your business. Here is what Neel Networks truly do to stand out.
The team Neel Networks understands user experience and user interface design. We focus on how users interact with the website, what they want and need to make sure your website is easy to use and navigate. This clearly means our team specializes in designing a website that feels engaging and visually appealing. Our proficient team tests different designs for a client to see which one can make their visitors feel most comfortable.
As a modern website design company in India, we know more people are using mobile devices than ever before. Your website has to be compatible with all smartphones and tablets. Our professional web designers ensure that their sites look and work great across all devices. We measure performance including site loads on mobile devices and also optimize images and code so as to run everything smoothly. Our team invests their time and efforts in testing designs of website on various mobile devices.
Neel Networks makes sure their designs have SEO practices integrated in them. We use proper tags, keyword and clean code so that your site can rank well in search engines. Our team holds expertise in optimizing the content of your site to make them more engaging and highly relevant. Work with our SEO experts and find out what solutions they offer in terms of ranking your website higher in search results and attracting more visitors.
As a website design and digital marketing company, staying current is very important to us. Our team keeps up with the latest trends in design, employ modern techniques and style and specializes in creating websites that look current and fresh. While we follow trends, we make sure that designs reflect the unique brand; our team works hard to ensure the perfect balance. Interact with our professional team to learn how we can create a site that is tailored to your needs and also trendy.
When it comes to bringing innovative website design ideas to life or planning the entire project, Neel Networks plans every detail carefully. We manage the project effectively. Our team keeps everything on track with budgets and deadlines and client expectation. We begin with a detailed plan including prototypes and wireframes, to make sure the project meets our clients’ goals.
At Neel Networks, we combine great design with advanced technical skills. Our team uses cutting-edge technologies and strong technical skills to build websites which look good, are secure and scalable too. Our developers test websites on various browsers.
As a website design company in India, we know how important it is to maintain effective communication with clients. We keep clients informed throughout the process, pay attention to their feedback and make modifications as needed. Our team including SEO experts, content creators and designers, ensures every part of website is aligned with the goals of our esteemed clients. We plan frequent meetings with our clients to share overall progress.
After our client’s website goes live, we offer support to fix issues, if any. We keep updating sites and maintaining them smoothly. We also provide training to help clients manage their websites in an effective manner. You can opt for a website design or redesign package that includes regular updates and security checks.
Apart from this, Neel Networks has a proven track record and strong portfolio. On our website, you will find our work that includes a variety of projects across different industries. We have handled various design challenges for decades now and continue to do so. We are clear about our pricing too. Receive detailed quotes, no hidden fees. To explore more details about the Neel Networks difference, reach out to our team.
Stay tuned for more relatable website design tips. You will get an access to in-depth guides, best practices, case studies, and expert tips, along with trends and innovations, in our knowledge center. Visit www.neelnetworks.com for more details.
