90% of new business fail shortly after opening. Of all these businesses that fail, 46% of them do so because of cash flow problems.
If a lack of funds sounds like a familiar problem to you, outsourcing could be one of the best things you do for your company. There are lots of tasks that you can outsource to save time and money, but one of the best is your website design.
If you’ve been wondering whether or not you should outsource web design, keep reading. Listed below are ten great benefits you’ll experience when you choose to outsource.
Many business owners try to save money on website design by building their website themselves.
These days, there are lots of services out there that make it fairly easy for a person to design their own website.
The problem with this approach is that, if you use these services, your website will likely end up looking pretty generic.
If you’re not a web design expert and you decide to design your website yourself, you’re probably going to have to spend a lot of time figuring out how to do it.
What could you be accomplishing in the time it takes you to navigate the ins and outs of web design?
Instead of trying to master a new skill, why not outsource your web design and dedicate your time to addressing other, more important aspects of your business.
This might seem counterintuitive at first. But, you really can save money by outsourcing your web design.
This is especially true if you’re considering hiring a full-time web designer (or team of web designers) to handle your website for you.
Outsourcing allows you to avoid having to pay salaries for several design employees. Instead, you just pay for the projects you need to have completed.
If you use a do-it-yourself web design service, you might be able to put together a website that looks nice. But, it can be hard to ensure that that website is also responsive and optimized for use on smartphones and tablets.
When you outsource and work with a professional web designer, you’ll be able to rest easy knowing that people can access your website on any device.
A strong SEO (search engine optimization) game is essential if you want people to be able to find your website. SEO determines how highly your website ranks on search engines like Google.
SEO can be tricky, especially since search engine algorithms are continuously changing. Instead of trying to keep up with the latest algorithm changes, why not outsource the work to someone who’s an expert in the matter?
Professional web designers know that easy navigation is one of the most important elements of a successful business website.
When you outsource your web design, your designer will make sure that your site is easy to use and important information is readily accessible.
Displaying ads on your website can help you increase your revenue. But, if they’re not displayed strategically (if they’re irritating or distracting, for example), you might end up losing customers.
Outsourcing your web design to a professional can help you make sure your ads are placed properly.
It’s a full-time job keeping up with the latest web design trends and tools. That’s why you need to outsource this part of your business to someone who designs websites as their full-time job.
If you don’t have the time to keep up with the trends, find someone else who can and focus on other parts of your business.
Easy-to-read content is essential if you want people to visit your website on a regular basis.
A web designer will evaluate your website and ensure that all your information — blog posts, product and service descriptions, etc. — is organized in a neat, easy-to-read format.
Finally, when you outsource your web design, you gain access to reliable, round-the-clock customer support.
If something goes wrong, you’ve got a professional who can help you fix it. You don’t have to waste time and money trying to troubleshoot the problem yourself.
You may have heard some horror stories about bad outsourcing experiences. Most of those bad experiences probably occurred because the person who did the outsourcing didn’t do their research into the company they were hiring.
There are lots of great companies out there with reliable, talented employees to whom you can outsource your web design. You just need to know how to find them.
These tips can help you sift through all the design companies out there to find the right one for your business:
It’s also important to make sure they have good, reliable communication channels in place (email, phone support, instant messaging, etc.). You need to be able to get in touch with them in the event that something goes wrong.
You should also find out how long it typically takes them to respond to messages or return phone calls. Generally speaking, the faster they respond, the better.
Clearly, there are lots of benefits you can experience when you outsource web design. But, if you want to reap all these benefits, you need to make sure you’re working with the right people.
If you want to work with a reliable, quick-to-respond web design company, contact us at Neel Networks today.
We offer a wide range of web services and can help with everything from design and development to content writing and website maintenance.