SEO (Search Engine Optimization) is a notable branch of digital marketing, facilitating the ways through which you can reserve a top spot in the Search Engine Result Page (SERP). It is a diverse and worthy field that helps you get higher organic traffic by serving the audience with what they want.
Though many people generally think of keywords when talking about SEO, that’s not the case. Keywords are just a fraction. Mainly SEO has three parts – Off-Page SEO, On-Page SEO and Technical SEO. And in this blog, we will be focusing on Off-Page SEO.
Off-Page SEO, as the name indicates, is the method that focuses on factors outside your website to optimize your website for a better ranking on the search engine result page. It is also called Off-Site SEO. And here, the need is to burst the myth that Off-Page SEO is all about link building. Absolutely not. It involves various ways that we will see in the following section of the blog. But one thing is sure, in this, you won’t take action on your website. Instead, Off-Page SEO is concerned with working on other websites or platforms to improve the ranking of your own website.
Having seen Off-Page SEO, it is time to know a little about another member of the SEO family that is On-Page SEO for a better understanding of the two.
On the contrary to Off-Page SEO, On-Page SEO involves implementing numerous tactics on your website for improving its position in the SERP. It focuses on areas like your website content, including images, internal linking, title and meta tags, etc.
The different types of Off-Page SEO activities are –
On-Page SEO and Off-Page SEO are like two wheels of a vehicle. In the absence of one, the vehicle can’t move. Off-Page SEO, like On-Page SEO, is one of the significant factors forming part of Google’s 200+ ranking algorithms. It affects the position of your website in the SERP. A website that is well-optimised for Off-Page SEO with backlinks from reputed, high domain authority (DA) websites earns a good standing in the search engine. Because it is considered to be nicely maintained and reliable. And Google loves such websites as they tend to provide value to the audience. Besides backlinks, we have seen other Off-Page SEO factors too. All those help in brand building, and as a dependable website, you can get more brand mentions, views and comments.
So, if you want your website to earn a good position on the Search Engine Result Page and grow with organic traffic, don’t ignore Off-Page SEO.
Backlinks are a prominent part of Off-Page SEO. And by setting up a good backlink profile, you can definitely stand high in the game.
A good backlink profile doesn’t mean one with so many backlinks. Not at all. Instead, there are numerous factors which demand your attention. And what are those? The website from which you are getting a backlink must be in line with your standing. It is okay if their DA is not too high, but that should not be very low also. Plus, more importantly, that website must not be spammy. The content should be valuable and relevant. Also, check for the language. For example, it won’t make sense for a website with English content to get a backlink from a website having content in the Chinese language.
Okay, you are doing Off-Page SEO and looking for some backlinks. But don’t go careless. Commenting anything anywhere insensibly for the same is a technique that many people use. But believe us, that’s a stupid act.
Directory submission is a great idea when it comes to SEO. However, before doing that, check the reputation of the directory. You would hardly get anything by registering with low-class directories. Moreover, check for the relevancy too.
Reviews play a significant role while making a judgement about the product/seller/service provider, especially in the online world. They speak a lot about your online reputation and shows your credibility. Also, reviews assist the audience in decision making. So, reviews and ratings are crucial for SEO. But remember that their authenticity is equally important. Don’t go for paid review service or fake reviews by known ones for showing number.
Brand mentions can make or break you. So, it is essential to take care of that. The need is to keep track and respond appropriately in either case, good or bad. If you think it is tough to look after every brand mention, you can use tools that notify you when your brand name gets mentioned. But don’t leave it unaddressed.
Social media is an efficacious tool but only when used strategically. So, don’t miss to check your Off-Page SEO plan for social media strategy. Use it wisely to connect with your target audience and gain their trust.
We have talked much about Off-Page SEO. But it won’t make sense until put to use. Well, do you have an off-page SEO strategy for your brand? Is that bringing the expected results?
If the answer to any of these questions is No, it is time to rework.
Neel Networks is a leading digital marketing company in India, having a learned and dedicated workforce. Our SEO specialists not only can help you in making a superb strategy for search engine optimization but can also implement it for you.