In the world of modern marketing, we utter branding more than ever. Right from a solopreneur to the big shots owning a multibillion-dollar company, everyone emphasizes the importance of branding. Wait! What we mean, every time we use the word ‘Branding’? Do we suppose it to be the company’s logo, company’s name or something else? In reality, branding
is a very ubiquitous concept and more often than not, many people use it in its narrowest definition ever possible. Today, in this write-up, we’re going to look at the most longly attached myths with branding. Not just that, we will discuss the ways to fight them off, as well. So, let’s jump to our first myth without further delay.
Yeah, that’s what we talked about earlier. However, it is one of the biggest misconceptions and can be a big reason for failure in the business. Here, there’s a pressing need to understand that branding is not confined to visual branding only like logo, images, illustrations, visiting cards, packaging etc. It’s far beyond.
Branding also includes your company’s values, mission, vision, target audience, unique selling proposition (USP) and even customer experience. There can be more to it. In other words, right from what, how to why, everything forms part of the brand. Each action you perform in the business tells something about the brand and can affect the same, either
positively or negatively. So, a great way to succeed is to have a broader mind set when it comes to branding.
Branding also includes your company’s values, mission, vision, target audience, unique selling proposition (USP) and even customer experience. There can be more to it. In other words, right from what, how to why, everything forms part of the brand. Each action you perform in the business tells something about the brand and can affect the same, either
positively or negatively. So, a great way to succeed is to have a broader mind set when it comes to branding.
But without a brand, how can you even start? Just initiating with something as a business
with the intent to earn, without appropriate branding, won’t take you far on the path. As you will be looked upon as just a seller or service provider by the people. You won’t be able to position yourself (brand positioning). It would be tough for you to know what’s bringing people to you. Also, your customers might not be able to decide as to why they are coming to
you; probably due to price or because you are selling something that fulfils their needs, or anything else.
And at a later stage, when you will think of branding, things might go super bad. You must be thinking how? Here’s the answer. By the time you will be satisfied with the earnings and become ready to invest in branding, you would already have a client base, with which you might or might not share the values. Your decision can lead to differences. And you might end up losing business. Branding at the initial stage helps you in reserving a spot in the mind of the target audience.
No! You, as a company, don’t make a brand alone. Of course, you can define your values, target audience, etc., and do the best to impress the customer. But, that’s just the beginning; you initiate with brand creation and convey a message to bring the like-minded people together. However, it’s the customer who makes the brand because your brand becomes what
they perceive you to be. They can make you or finish you. Start thinking this way, if you weren’t until now.
Who said this? Well, it isn’t the case at all. In fact, by being bold and innovative, you can stand out in the environment of fierce competition. But wait! You can’t do this until you are confident enough to back your decision. What we are trying to convey is that while doing something unusual, it’s always great to perform an in-depth analysis of your idea.
Okay, it is time to see why we need to do this. Because your bold and innovative act might not be perceived by the audience the way you want. Then you will have to stay strong & unmoved and make things clear. You can’t just back off, else be ready to deal with the backfire. Thus, know in advance what you are about to do and how you are going to deal with
the situation if something goes wrong. Additionally, make sure beforehand that your act compliments your brand value.
With the increasing trend of digital marketing, companies have started taking word-of-mouth for granted. Here, you are wrong, for sure. Word-of-mouth marketing is not dead and will never be. Its relevance is not going down as well; not today, not tomorrow, or in the future. And an unintended word-of-mouth marketing can do wonders for your brand. You can make this more impactful by considering the fact while branding. Even in the digital era, when everything is online, many clients prefer choosing a business partner through a reference. You must be knowing it better!
No, it’s not. Branding is the cardinal activity that can take the business to the new heights and get all the deserved fame, success, trust, and loyalty, which is tough to get otherwise. With proper branding, you are showing to your target audience about your ethics and standards. You are making a family and you can do this in lesser budget too.
Oh no! Don’t ever dare to do this. Branding is a crucial activity, shaping the future of your company while laying the foundation. Thus, it is always better not to play with it and take it casually. The best you can do is taking assistance of an experienced brand strategist, knowing the ins and out of the subject. Like said earlier, it will make answering the questions like why,
how, and for whom, easier. You can involve your team too, in the process to make things smooth as branding is not always brewed at the top level.
To make branding a plain sailing, connect with the brand strategist who can let you communicate your brand message apparently, thereby allowing you to set the right expectations for the clients. Meet the A-1 branding experts at Neel Networks.
