SEO; a change agent in digital marketing!
Oh, SEO again! Well, why not? It’s a crucial aspect that can improve your web traffic, surprisingly.
Anyway, don’t worry as, in this post, we will not see what is SEO. We know we have already talked about the basics of SEO earlier. And you know much about the same. But SEO is a vast term involving several aspects. Moreover, there are multiple SEO techniques. Of those, one is On-Page SEO.
The phrase is pretty self-explanatory! Any SEO technique performed on your web page to optimize it for better ranking in SERP forms part of On-Page SEO. It is also known as On-Site SEO.
Why is it imperative to pay heed to On-Page SEO? What’s that, which its renowned counterparts Off-Page SEO, technical SEO, and Local SEO can’t do?
On-Site SEO carries significant weight because it deals with the on-page factors of your website without working on which other SEO techniques won’t help. And even if they do, and you manage to attain a good position on the search engine result page, it won’t be sustainable.
So, let’s check the elements that make On-Page SEO an indispensable activity.
What is a title tag?
It is an HTML element that serves as the heading of a web page and primarily appears in the clickable form on the top of the results displayed for any search query. Also, a part of it is visible in the browser window when you open a particular web page. The title tag gives an idea to the searcher about the inside content.
The title tag, being an imperative component of On-Page SEO, demands attention. Here, a major mistake is not having a title tag at all. That doesn’t mean having a title tag makes you superior. Nope. When not correctly written, a title tag can spoil your SEO efforts.
So, how to write a title tag?
While creating a title tag, make sure it’s not duplicate. Also, a title tag should be relevant and must consider the intent of the search query. But don’t do keyword stuffing. Let it make sense. A searcher should feel like clicking on it. And yes, upon doing that, he should get to see the expected content on that web page. Further, make it impactful.
Unquestionably, content is the prominent part. Nothing can happen in the absence of content, you know.
But the need is to understand that the content should also be meaningful. By doing formality, you can’t achieve long-term success. It’s not about writing a piece of text that includes the necessary keywords. This way, reaching the top is difficult because Google’s algorithms don’t work the way they used to work earlier. And if you manage to escape, be ready for a higher bounce rate. Of course, what a searcher will do when he doesn’t get the desired information upon opening a particular web page? He will leave the page.
So, what are those things, which require consideration when it comes to content?
The quality of the content should be high. For this, you need to analyse the user intent well. Moreover, the content should be flawless and easy to understand. And at the same time, it should be original. While doing SEO, keep a check on the keyword density. Remember, people are looking for information; they are not coming to you to read a bulk of keywords. Also, pay attention to the structure of your content. It should be visually appealing too. All these have become crucial ranking factors.
Going ahead, don’t use one keyword or many similar keywords for different web pages. And yes, content is not a one-time task. Keep updating it from time to time.
Images add an appeal to the entire web page while making the content more graspable.
No. Images help you in On-Page SEO. But for the same, the need is to ensure that images are as per the criteria. And what’s that?
To begin with, try to use unique images. They work wonderfully. But they should be in line with the text. Provide a suitable caption to the image. The next important thing, check the image size. Large images hinder the page load time. And use appropriate image format. Name the image file suitably; include relevant keywords. And let the search engine know and understand the image; specify alt tag.
Here, using image optimization tools can bring down your efforts.
A fitting URL can make you dearer to search engines and can help you appear at the top. How can you get benefited? A short and easy URL is the best. Try using the keyword in the URL that best indicates what searchers should expect from the web page. And use a hyphen for separating words. Don’t include special characters.
A slow-loading website is a big no. Searchers don’t have enough time to wait for you. The bounce rate can increase by 103% due to a two-second delay in page load (AKAMAI).
Last but certainly most important, pay attention to overall UX. Don’t do anything for the sake of doing it. By looking at the web page, a person should feel like devoting time to it.
Is an On-Page search engine optimization strategy a part of your digital marketing footprint?
Have you considered the above On-Page SEO factors?
If your answer to any of the above questions is No, you must rework your SEO marketing strategy. Because these are the cardinal aspects, which you can’t afford to miss. Overlooking any of those can have a terrible impact on your overall SEO work. You know, in the absence of a good website and great content, anything can hardly work in the long run. So, focus on that first.
Feel free to connect with us for expert advice. We have crowned SEO experts in our team, aiming at result-oriented work. That too without deviating from the right path.