Digital marketing describes a vast array of activities in a very brief way. If someday you will try to search for its meaning on the web, you will find ‘n number’ of definitions. With all those differences come two common factors – It’s marketing & it’s for the digital devices.
Now, try to figure out a solution that has these two things in common. Again every individual depending upon the knowledge about this world will give few names. Immediately narrow down your thoughts on any one of the digital marketing solutions and think of all the elements needed to make this digital solution work.
You will find that even a single arm of digital marketing requires multiple teams and numerous tasks to bring results. Through this blog, we want to highlight the arms of digital marketing and what each of those arms consists.
Explore the Digital Marketing world. How? It’s simple! Just stay with us till the end of this blog.
As described earlier, digital marketing is a phrase, denoting a group of activities performed online for the marketing of the business. It sounds easy, but it’s not when looked upon profoundly. Thinking why? Because it consists of various elements. Every element is a far-reaching topic, having sub-parts, all of which demand specialised skills. Failure to perform
any of the tasks, even the smallest one, can destroy all the efforts and can hamper the success of a digital marketing campaign. Thus, it is cardinal to know each arm of digital marketing and have at least a basic understanding of them. So, it’s time to start exploring them.
It is a broad term that serves as a foundation of digital marketing. Meaningful and relevant content is what drives people to search engines or social media. So, in the absence of a sound content strategy and well-curated content, SEO, and other digital marketing activities won’t
be able to help you much. Talking about the scope of content marketing, it takes into account multiple activities; right from content planning and writing to marketing everything comes under it. Moreover, it includes all forms of content, be it written, audio, video or infographics.
Further, quality content supports SEO, maintains a connection between you and your audience, and helps you in getting more leads. The content, when created with the audience in mind, serves the purpose; essential is to make sure that the content meets the expectations of the audience.
If you want to get a higher number of organic leads, then you need to have greater visibility in the search result page. You require SEO for the same. SEO is a process that improves the position of your website in the search engine result page (SERP) for a particular search query. And appearing on the first page must be the aim of SEO as 75% of searchers don’t go to the
second result page (suggests Hubspot). The success of SEO is not only defined by high traffic; the quality of the traffic matters too. Also, there are numerous factors affecting SEO, including content, backlink, and site security.
As mentioned on Hubspot, around 50% population of the world is present on social media. So, how can a business afford to ignore SMM? By marketing on social media, you can connect with your target audience in a better way and create a bond. You can come with a fitting product or service by knowing their needs & expectations and can win their loyalty.
Improving the visibility and ranking of a website in the search engine result page through paid advertisement is referred to as SEM. It enables you to bear the heat of the increasing competition as you start getting leads sooner. Paid search and PPC (pay per click) are the words associated with this concept.
David Newman said,
“Email has an ability many channels don’t; creating valuable, personal touches – at scale.”
Email marketing allows you to build a relationship with the target audience and help you increase your brand awareness by sending promotional or informational emails. And its efficacy is superb. According to data mentioned on Hubspot, email is 40 times more effective tool than Facebook and Twitter together when it is about customer acquisition.
It’s a great source of income, especially for those who don’t have product or service of their own. Affiliate marketing is a simple concept wherein you, as an affiliate, promote the product/service of another business and earn a commission by bringing sales for them. You earn the revenue if the customer ends up purchasing through your affiliate link.
Digital Marketing, being a comprehensive topic, demands extensive knowledge and skills. It could be tough for an individual to master and perform in all the fields. For example – the victory in content marketing demands content strategist, content planner, content writer, editor, proof-reader, designer for infographics, audio and video specialist. And for SEO
optimized content, you need an SEO strategist and keyword research person too, and to measure the success, you need someone to take care of analytics. Likewise, in SMM, you need a good content writer plus someone who can understand the behaviour of social media users, a graphic designer, etc. Thus, the best is to work with a digital marketing agency.
The bitter truth is that many people take digital marketing very lightly, and for them, it is confined to SEO and SMM only. They forget to take into account the crucial parts while making a digital marketing strategy and end up losing badly; especially when working with an immature digital marketing business partner. But that won’t be the case with you as you
have a sharper knowledge of digital marketing concept. You know the success factors of digital marketing!
If you feel that you need to know more, book a consultation call with Neel Networks – a notable digital marketing company in India. And yes, you can trust us for taking care of your digital marketing activities too, as we have an accomplished team with skilled professionals to take care of each arm of digital marketing.