SEO (Search Engine Optimization) is a notable branch of digital marketing, facilitating the ways through which you can reserve a top spot in the Search Engine Result Page (SERP). It is a diverse and worthy field that helps you get higher organic traffic by serving the audience with what they want. Though many people generally […]
Is this what you think? Then you must rethink! Are you amazed as why so? When you have numerous options under digital marketing to promote your business, why pay heed to PPC? Why should you spend money and effort on creating and managing PPC campaigns? The reason is simple – You can get 50% more […]
Google AdWords, now known as Google Ads, is an exquisite option for businesses looking to attain new heights in the digital space. Every business, whether big or small, is turning to the internet for growth. Because the online world is a favourite spot of the public, having 4.66 billion active users globally (source – Statista). […]
It won’t be wrong to call the internet an overpopulated place. Survival and growth in such a competitive atmosphere are no less than a challenge. On top of that, you need to take care of your online reputation. You can’t let people talk senseless and bogus things about you on the internet. Because online reputation, […]
Without leads, no business can grow. It is true. That makes lead generation a core activity for the businesses. We have discussed the importance of lead generation and how to go about it. But lead generation is not a cakewalk. It calls for substantial efforts. And companies, to get more & more leads, do many […]
Analytics is the key to data and data helps you generate meaningful Insights, using which you can improve the performance of the business and can take applaudable business calls. Peter Drucker said,“What gets measured gets managed”. This small statement is sufficient to describe the need for using WordPress analytics plugins. Measuring WordPress Website Performance To […]
Joe Pulizzi (a marketing speaker and an award-winning author) said,“Email is possibly the greatest owned media channel for brands.” And we have already discussed the importance of email marketing earlier. It is one of the most preferred communication channels. Not only this, an email is a superb tool for lead generation. Pointless to say, lead […]
Krystal Wu (Social Media Community Manager – Hubspot) said, “Social media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand’s awareness”. The above statement aptly highlights the importance of social media for businesses or professionals. If you want to thrive in an extremely […]
Content Marketing is a technique, focusing on the strategic creation and distribution of the content with intent to deliver value to the readers, for whom it is prepared. Okay! But what is content? Literally, everything you see on the internet is content. Yeah, content can be anything, text, picture, video, and audio. Moreover, the content […]
Instagram has always remained a shining star in the cosmos of social media platforms since launch. And now it’s an eminent social media platform for personal branding or business growth. After all, it has a huge fan following with over 1 billion active users globally. As per Statista, the number of active Instagram users crossed […]
