With time, marketing has evolved a lot. Starting with traditional marketing techniques like brochures, newspaper ads, etc., to digital marketing like social media marketing, search engine marketing, content marketing and whatnot, we have travelled a lot, leaving behind an era. We are not saying traditional marketing is dead, but, yeah, it won’t be wrong to […]
Marketing is a dynamic field. And the experiment is an integral part of it. Well, it has to be; if you want success, you have to do something new, something extra every time to captivate the audience. With the advent of digital marketing, it has become more prominent because here, things change quickly. And you […]
“Video has emerged as THE way to make yourself stand out from your competitors.” Tonte Bo Douglas In fact, video content generates a better ROI than images, says 74% of marketers. (Biteable) But does every video work the same way? The answer is a straight no. And you must have experienced the same. Not all […]
SEO; a change agent in digital marketing! Oh, SEO again! Well, why not? It’s a crucial aspect that can improve your web traffic, surprisingly. Anyway, don’t worry as, in this post, we will not see what is SEO. We know we have already talked about the basics of SEO earlier. And you know much about […]
With 4.2 billion global social media users (Jan 2021 – Datareportal), SMM has emerged as a powerful tool and attained success as a growth driver for businesses. The report suggests, the number rose by 13% from last year since the global outbreak of COVID-19. So, you have a higher chance to take your business to […]
‘Brand’ and ‘Branding’ are often used terms in business scenarios. But what do they signify? Unfortunately, most people, when talking about brand and branding, refer to the name, logo, and tagline. But is that all? Is brand all about that only? Of course, not. The brand is a broad term, and a logo is just […]
Establishing a sturdy backlink profile is an inevitable part of off-page SEO. It helps you gain standing and paves the way to your growth in the digital ecosystem. Moreover, it is said to be one of the vital ranking factors. However, creating a robust backlink profile is not an easy task at all. Because getting […]
With the advancing technology, the use of voice search is gaining momentum. You won’t be surprised to know that the voice search is not limited to using voice assistants like Siri and Alexa. Instead, people have started well-utilizing the voice search function of their smart devices like mobile and TV. The use of voice search […]
Social media channels are no more confined to networking. They have emerged as weighty marketing platforms. Being widely used by people, these apps are helping marketers to a great extent. Be it is about enhancing presence, broadening reach, or gaining trust, social media marketing is playing a substantial role. And thus, contributing to the rising […]
Digital marketing is the future we all know! Ignoring digital marketing is not an option for professionals/business houses unless they don’t want substantial growth and boundless reach. With the elevating graph of internet users, digital marketing is on the way to becoming a permanent member of the marketing plan. People are pretty sure about its […]
