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Email Marketing Practices That You Should Drop Right Away

Now, email marketing doesn’t need an introduction. It has emerged as a popular form of marketing, taking you to your target audience smoothly and helps you achieve your goal. It can be anything, including sales, lead generation, information distribution, etc. And the results that email marketing produces make it one of the most comfortable and […]

Ad Blockers and How They Are Impacting Your Digital Marketing

With the increasing pace of digitisation – rise in the number of smartphone users, easy access to the internet, surging consumption of digital content, online advertisement is becoming a trend. Or, to better state, digital ads have become the need. Obviously, to get the best outcome, ads need to be at the place where the […]

Why Visual Marketing Is Important? Easy Ways to Start Doing It Now

Visual marketing is not new. It’s been here for a long and played a pivotal role in marketing, whether it’s traditional marketing or digital. Its presence might not make a viewer feel different, but its absence definitely leaves a noticeable gap, thereby reducing the effectiveness of the marketing campaign. You got that right! The use […]

What Is Content Repurposing and How It Can Help You in the Marathon of Digital Marketing?

Content is a cardinal part of the business, especially in the internet-dominated world. But coming up with a great piece of content involves several steps and demands several qualities – attentiveness, creativity, willingness to read & research, and, of course, passion. That makes content creation a time-taking process. However, time is something businesses are short […]

Social Media Optimization Tools – Kicking Pain out of the Task and Making SMM Outcome More Favourable

With the increasing number of global social media users, social media marketing can be a game-changer for businesses. Though it’s optional, you can’t afford to ignore social media marketing, as that can take you closer to a big chunk of the population. “Social media creates kinship between companies and customers, and kinship equals purchase intent.” […]

8 Digital Marketing Myths That We All Believed to Be True At Least Once

From opening a business to connecting with the global audience, things have become super easy and quick. Now, unlike earlier, it’s a matter of only a few days. Thanks to digital marketing! Online marketing makes the growth path straight for business. That makes it a vital tool for business promotion and lead generation. In the […]

7 Simple Yet Effective Ways to Boost Your Conversion Rates

In the digital environment, you have so many ways to promote your business. But you have too little span to convince your target audience. And that’s the saddest part. Irrespective of the resources you invest in digital marketing, what matters, in the end, is the conversion rate. If not this, then what? All your efforts […]

How to Develop a Brand Voice? Understand With This Simple & to the Point Guide

In this crowded place where competition is high, how can you steal the attention of your audience? How can you place yourself distinctly so that you can find a way to people’s minds? The answer is – through brand voice. What is a Brand Voice? It’s the style of your communication as to how you […]

Why Performance Marketing Is a Win-Win for All the Involved Parties?

With time, marketing has evolved a lot. Starting with traditional marketing techniques like brochures, newspaper ads, etc., to digital marketing like social media marketing, search engine marketing, content marketing and whatnot, we have travelled a lot, leaving behind an era. We are not saying traditional marketing is dead, but, yeah, it won’t be wrong to […]

State of Email Marketing in 2021 & 5 Stats That Predict the Future of It

Marketing is a dynamic field. And the experiment is an integral part of it. Well, it has to be; if you want success, you have to do something new, something extra every time to captivate the audience. With the advent of digital marketing, it has become more prominent because here, things change quickly. And you […]

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