Performance marketing is a fast-growing form of marketing. Though it’s been here for many years, the popularity of performance marketing is rising as we are moving ahead in the digital cosmos. And that’s for obvious reason. And what’s that? Performance marketing has something for every party involved. Well, in our previous post about performance marketing, […]
The right logo develops a strong connection between a brand and consumers because it reflects a set of values that a brand represents. Choosing among various types of logos is a difficult task. But if you understand your business and consumer in a better way, you are close to creating a logo that helps with […]
Now, email marketing doesn’t need an introduction. It has emerged as a popular form of marketing, taking you to your target audience smoothly and helps you achieve your goal. It can be anything, including sales, lead generation, information distribution, etc. And the results that email marketing produces make it one of the most comfortable and […]
With the increasing pace of digitisation – rise in the number of smartphone users, easy access to the internet, surging consumption of digital content, online advertisement is becoming a trend. Or, to better state, digital ads have become the need. Obviously, to get the best outcome, ads need to be at the place where the […]
Visual marketing is not new. It’s been here for a long and played a pivotal role in marketing, whether it’s traditional marketing or digital. Its presence might not make a viewer feel different, but its absence definitely leaves a noticeable gap, thereby reducing the effectiveness of the marketing campaign. You got that right! The use […]
Content is a cardinal part of the business, especially in the internet-dominated world. But coming up with a great piece of content involves several steps and demands several qualities – attentiveness, creativity, willingness to read & research, and, of course, passion. That makes content creation a time-taking process. However, time is something businesses are short […]
With the increasing number of global social media users, social media marketing can be a game-changer for businesses. Though it’s optional, you can’t afford to ignore social media marketing, as that can take you closer to a big chunk of the population. “Social media creates kinship between companies and customers, and kinship equals purchase intent.” […]
From opening a business to connecting with the global audience, things have become super easy and quick. Now, unlike earlier, it’s a matter of only a few days. Thanks to digital marketing! Online marketing makes the growth path straight for business. That makes it a vital tool for business promotion and lead generation. In the […]
In the digital environment, you have so many ways to promote your business. But you have too little span to convince your target audience. And that’s the saddest part. Irrespective of the resources you invest in digital marketing, what matters, in the end, is the conversion rate. If not this, then what? All your efforts […]
In this crowded place where competition is high, how can you steal the attention of your audience? How can you place yourself distinctly so that you can find a way to people’s minds? The answer is – through brand voice. What is a Brand Voice? It’s the style of your communication as to how you […]
