A logo; what is it? It’s just a design. No, that’s not correct. Though it’s a design, it’s not just that. A logo serves as the visual identity of your brand. In the words of Saul Bass, “logos are the graphic extension of the internal realities of a company.” It’s a powerful branding tool that […]
‘Brand’ and ‘Branding’ are often used terms in business scenarios. But what do they signify? Unfortunately, most people, when talking about brand and branding, refer to the name, logo, and tagline. But is that all? Is brand all about that only? Of course, not. The brand is a broad term, and a logo is just […]
