A logo; what is it? It’s just a design. No, that’s not correct. Though it’s a design, it’s not just that. A logo serves as the visual identity of your brand. In the words of Saul Bass, “logos are the graphic extension of the internal realities of a company.” It’s a powerful branding tool that […]
In this crowded place where competition is high, how can you steal the attention of your audience? How can you place yourself distinctly so that you can find a way to people’s minds? The answer is – through brand voice. What is a Brand Voice? It’s the style of your communication as to how you […]
