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Business competition is a common phenomenon that existed for ages. If you are not enjoying a monopoly in the industry, then you have no option. You have to face the competition and find ways to deal with it if you wish to succeed.
Steve Jobs said,
“You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently”.
So, what’s your definition of ‘different’?
Well, in the past few years, things have changed a lot. With the increasing number of internet users and a shifting trend in the use of technology, online digital marketing came into existence. People started using it for business growth, and it won’t be incorrect to call it a “different way” of doing things. We know, you must be using it. No doubt, it brought
success. Still, the digital marketing game is on, and it is the future of the marketing industry.
But there’s a problem.
What?
Dive into the content to know the essence.
Tim Soulo (Head of Marketing & Product Strategy – AHREFs) said,
“The internet is a big place and yes, most things have already been done…You have to be even more creative.”
The statement sounds perfect when seen in line with digital marketing. Though digital marketing is still a buzzword and going to rule the place as more number of people are becoming technology-friendly and are spending more time in the digital environment, but, the concept has been into the system from a long time.
Well, you must have understood what we are trying to say! You are not the only one in the industry, doing digital marketing. Your competitors must have adopted it too.
And a lot of work has already been done in this field. We already have a lot of digital marketing techniques, success tips, myths, a set of preferences, methods that are known to work the best and whatnot. And with the plain digital marketing, you can be the ‘different’.
Most of the businesses are using typical digital marketing practices like SMM, SEM, SEO. Okay! Let’s take an example of SEO. How many websites can rank for one keyword, keeping other ranking factors constant?
Pause,
We are not saying SEO or other techniques mentioned above don’t work or are out-dated. Instead, we are trying to say that the need is to innovate and combine these techniques with the latest ideas to distinguish yourself from the competitors.
What can be those ideas? That’s what we are going to see.
General marketing is out of trend. Talking about your presence and introducing your product is not enough these days. Nobody actually cares about this. Now, every person is at the back of his or her benefits and keeps looking for that. So, if you want to reap maximum benefits from your digital marketing activities, add personalization to it. Step in the shoes of your
target audience and see what they need. Market your product accordingly. Let each of your target audience sense what they are gonna get out of your product/service and see your sales increasing.
If you want to grow, do something that makes more sense nowadays. Don’t stick to social media platforms like Facebook and Instagram. Facebook might have more number of users than Whatsapp, but message tends to attract people more than social media adds. And be it FB messenger or Insta messenger, it can’t compete with WhatsApp. Another messaging platform becoming popular for marketing is Telegram. Besides, to make effective use of Facebook and Instagram, go for closed group activities where people having common interest come together for mutual growth. You can grow by helping them grow. Moreover, you can easily understand their expectations.
Digital marketing is not only about online marketing. Offline digital marketing also exists. It paves way for you to catch users not using smartphones. They can be your customer too. For this, include SMS Marketing to bring them to you or at least, inform them about your
presence. You would be surprised to know that the open rate of SMS is 98%. Further, the response rate of text messages is 209% more than that of phone, email and Facebook (sourcetechjury.com). Don’t miss this opportunity. And for smartphones messages, include CTA and links and try grabbing them based on FOMO.
Data mentioned by Wordstream suggests that the use of video for marketing results in 49% faster revenue growth. As people love watching videos because of multiple reasons like easy connect, better understanding, etc., the consumption rate of video content is rising. Moreover, videos are favourite of Google too.
It won’t be wrong to call Podcast a magnificent marketing tool. You can provide the audience with what they want – the value while promoting yourself. The podcast helps you gain visibility and reputation faster; that’s tough otherwise. Of course, your content should be meaningful. It solves your major problem – you need not join the rat race for ranking to mark
your presence.
Not all lead magnet works! So, evaluate your offerings and judge their relevancy, value proposition, etc. It would help you make people comfortable and enable you to persuade them quickly. Through this, you can prevent the bounce rate at this stage.
Stop Bragging & Start Giving to See How Things Change. Let the Customers Know How You can be of Their Help. Offer Value.
Now, it is time to put the above things into practice. Consider including above digital marketing ideas in your digital marketing strategy to beat the competition. All you have to do is to tweak your strategy a bit.
Tip – Adopt early and reap maximum benefits.
But before leaving, please let us know which idea(s) sounds most interesting and benefitting to you. Also, if you need any support in this matter, Neel Networks is there to help you. Feel free to contact us.
