Your logo is definitely not your brand, nor is it your exact identity. Identity design, logo design as well as branding have entirely different roles, and they together form a perceived image for a product or business.
What is branding?
Brand can be described as a service, product, or organization with some “personality” that’s shaped around the perception of audience. On that note, it should be stated that designed simply cannot “make” a brand. Only target audience can do this. A designer just forms the foundation of that particular brand.
Some people feel best logo design consists of just few elements-some fonts, some colors, a logo, a slogan, and maybe some music. In reality, it’s a much complicated game. Actually, brand is a “corporate image”.
The core concept and fundamental idea behind a “corporate image” is that everything company does, it owns and everything it produces must reflect values and aims of the business as a whole. That also helps create a logo.
It is the consistency of this core idea that makes a organization, driving it, showing actually what it stands for, why they exist, and what it believes in. A Logo creates brand identity. It’s purely not some typefaces, some colors, a slogan and a logo.
For example, let’s have a close look at the famous company Apple. It projects a humanistic corporate culture and a very strong corporate ethic, one that is characterized by support for good causes, volunteerism and involvement in community. These business values are evident in whatever they do. So Apple is an emotionally humanistic brand that readily connects with the audience-when people use their products, they feel part of the brand. This type of emotional connection creates a brand- not purely a bite sized logo and their products. A professional logo designer keeps all these things in mind while creating a logo for your company.
What actually is identity design?
One big role in the “corporate image” or “brand” of a company is its identity. Mostly logo design is based on the visual devices used by the company, within the assembled set of guidelines. All these guidelines make great logos that make up the identity that’s applied throughout the mediums, using approved palettes, fonts, layouts, measurements and so forth. The best logo designing company follows these guidelines to ensure identity of the company is kept coherent, which in turn, allows brand to be recognizable. Definitely, you cannot deny the importance of logo design!
“Image” or identity of a company is made up of several visual devices:
- A logo
- Stationery (business cards, letterhead and envelopes)
- Brochures, flyers, websites, books, etc
- Packaging and products
- Apparel design
- Signage (exterior and interior design)
- Actions and messages
- Other communication
All these things add up to make an identity and support brand as a whole. The logo, however, is a brand and corporate identity, all wrapped up into one identifiable mark that’s the avatar and symbol of the business as a whole.
What is a logo?
An experienced logo design company understands what a logo is, and will help you understand what it is for.
A logo by logo designing service is basically for identification of a product or service. It is also important to note that a logo functions only after it becomes familiar.